Long-form blog posts are one of the best ways to distinguish your website from your competitors. In addition, they make you come across as an authority figure in that domain - for example, we, Just Words, as an SEO agency in Noida, have multiple long-form blog posts on our website related to SEO that makes us stand out in the eyes of our clients. If you can do the long-form SEO blogs right, you will drive tons of traffic to your website.
Here’s a round-up of 5 SEO tips for you to keep in mind while making long-form blog posts.
Insert Keywords Smartly - Avoid Keyword Stuffing.
If you plaster your keywords every chance you get, then Google will flag it as keywords stuffing. Use your keywords appropriately and in proportion. Make sure you insert your keyword naturally in the sentence. Remember, while you want to rank for the keyword, your ultimate aim of writing the blog post is for people to read it - keep that as a priority.
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Don’t Forget to Link it With Your Other Blog Posts.
If a user has scrolled down to your post, it means that the person is interested in what you have to say - leverage this interest to divert the attention to other blog posts written by you. Intern link your blog posts as a way to promote your other blogs. Make sure you add blogs relevant to the current topic so as to increase the chances of the reader clicking on it.
Add visual - Photos, Infographics, Videos to Keep it Interesting.
Let’s face it humans have lost the attention span of reading a long-form blog post. And reading a 4000k article without a break can be daunting. To make sure your users are engaged and read your complete blog posts, add photos to provide a break from the reading - use infographics to simplify complicated messages and to keep the interest quotient up. Original Infographics and graphs are also a great way to generate backlinks and increase social shares.
Use Long-Tail Keywords.
Long-tail keywords are those that get super specific; for example, instead of searching for an SEO agency, people are more likely to search for an SEO agency in Noida or SEO agency in XYZ.
These types of keywords are easier to rank for and drive more targeted traffic to your website. This also means that people who search those keywords know exactly what they are looking for, and the search is more purposeful.
Create an SEO-Friendly Meta Description
A meta description is more like a synopsis that the reader will read on the search page before clicking on your link. Along with an attention-grabbing headline, also work optimizing your meta description. A good Meta description will help your page stand out in the SERPs. An effective Meta description should be short, include the focus keywords, be straight to the point, and be descriptive.
Also Read: How to Identify and Fix Keyword Cannibalization Issues?
Follow these tips to make the best of your long-form content; also focus on creating your website mobile-friendly as mobile devices are a key medium for today’s internet searches. Another suggestion as an SEO agency in Noida would be to keep the user in mind - remember you are writing for humans, not for robots - so play by the rules but don’t compromise on quality.
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